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In 2015 two besties decided to start a "wholistic" skin care movement where equal love for the face and body would finally become a reality. With a zillion premium products for the face out there, it was becoming kind of ridiculous that there weren't the same skin care options for the body.
In fact, your skin is your largest organ, with the skin on your body making up 95% of it. What? 95%! Yes, and it absorbs most everything you put on it, so what you put on it really does matter.
- Select the ingredients we love and exclude the ingredients on our "Out list"
- Source our ingredients from reputable suppliers (quality is just as important as quantity!)
- Include key ingredients at impactful levels
- Formulate in small batches in a family owned and run lab in the USA